9. BRAND
NAMING
Brand Strategy
Creates names that are strategically aligned, legally viable, and emotionally engaging to support brand growth.
Brand Naming
Roadmap.
Develop Name Story
& Guidelines
Set
Naming Criteria
Explore
Name Territories
Generate
Name Candidates
Screen & Test
Names
Named to Lead. Built to Last.
Emerald’s Brand Naming transforms strategy into identity — crafting names that are memorable, meaningful, and built to last. We create names that speak with purpose, resonate emotionally, and scale with your brand’s ambition.
1. Set Naming Criteria
Defines what the name should achieve, signal, and avoid.
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Strategic goals
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Linguistic fit
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Cultural relevance
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Legal clearance
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Brand tone
2. Explore Name Territories
Identifies conceptual routes for name ideation and alignment.
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Descriptive
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Invented
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Experiential
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Metaphorical
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Functional
3. Generate Name Candidates
Creates and refines a range of viable name options for evaluation.
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Word combinations
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Foreign inspiration
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Root words
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Sound symbolism
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Visual potential
4. Screen & Test Names
Validates names through legal, linguistic, and market checks.
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Trademark screening
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Domain availability
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Linguistic checks
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Audience feedback
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Shortlisting
5. Develop Name Story & Guidelines
Crafts the narrative and usage rules behind the chosen name.
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Naming rationale
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Origin story
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Usage examples
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Rollout plan
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Naming rules
