10. BRAND ARCHITECTURE
Brand Strategy
Provides a structured overview of how brands, sub-brands, and products relate to one another under one brand system.
Brand Architecture
Roadmap.
Map
Brand Hierarchy
Define
Architecture Strategy
Governance
and Usage
Visual
System Alignment
Audit
Portfolio Structure
The Blueprint Behind Brand Empires
Emerald’s Brand Architecture Strategy creates clarity and cohesion across all brand elements. We structure your brand for growth, ensuring every sub-brand and product works in harmony.
1. Map Brand Hierarchy
Outlines the relationship between masterbrands, sub-brands, and endorsed brands.
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Masterbrand
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Sub-brand
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Endorsed brand
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House of brands
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Hybrid models
2. Audit Portfolio Structure
Reviews current brand entities for alignment, overlap, or confusion in the market.
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Brand inventory
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Naming patterns
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Market confusion
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Internal clarity
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Brand performance
3. Define Architecture Strategy
Establishes the guiding principles for organizing and scaling brand entities.
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Portfolio vision
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Brand grouping logic
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Customer navigation
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Expansion flexibility
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Endorsement rules
4. Visual System Alignment
Ensures brand identity systems reinforce the architecture model visually.
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Logo lockups
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Color distinction
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Typography hierarchy
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Design unity
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Visual relationships
5. Governance and Usage
Defines how the architecture is managed, protected, and evolved over time.
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Brand guidelines
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Naming governance
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Launch protocols
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Change management
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Brand leadership
