8. BRAND
MESSAGING
Brand Strategy
Develops the brand’s verbal system to ensure clear, consistent, and emotionally resonant communication.
Brand Messaging
Roadmap.
Train
and Enable Teams
Build
Messaging Framework
Adapt
Across Channels
Define
Tone of Voice
Develop Strategic
Messaging Assets
Every Word Aligned.
Every Message Felt.
Emerald’s Brand Messaging Strategy turns words into language that moves. We craft clear, consistent, and emotionally charged messages that amplify your voice, unify your story, and make every word count across every platform.
1. Build Messaging Framework
Structures how the brand communicates across touchpoints and audiences.
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Master message
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Key pillars
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Audience variations
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Story segments
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Priority filters
2. Define Tone of Voice
Shapes the linguistic style and personality of how the brand speaks.
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Tone adjectives
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Expression examples
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Do’s and don’ts
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Emotional spectrum
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Grammar & style rules
3. Develop Strategic Messaging Assets
Creates core content that articulates the brand's positioning and offers.
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Tagline
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Elevator pitch
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Manifesto
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Headline library
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Narrative themes
4. Adapt Across Channels
Tailors messaging style and structure for each platform and context.
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Social captions
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Web copy
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Email subject lines
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Video scripts
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Sales materials
5. Train and Enable Teams
Ensures internal and external stakeholders speak with one unified voice.
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Messaging playbook
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Team workshops
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Partner toolkits
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Brand voice onboarding
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Approval workflow
