2. BRAND
CORE AUDIT
Brand Strategy
A strategic diagnostic to assess the foundation of a brand, clarify its role in the market, and ensure internal and external alignment before moving into growth or transformation.
Brand Audit
Roadmap.
Define
Brand Purpose
Evaluate
Internal Alignment
Assess
Market Relevance
Analyze
Positioning Clarity
Audit Communication Consistency
Where Brands Find Their True North
We uncover your true purpose, assess relevance in the market, and align internal vision with external perception. It transforms confusion into focused direction. What sets Emerald apart is our ability to turn insights into a strategic foundation for brand growth.
1. Define Brand Purpose
Clarifies why the brand exists, what impact it seeks to make, and what drives its long-term contribution.
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Founding story
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Vision and mission
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Brand belief
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Core motivation
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Strategic intent
2. Assess Market Relevance
Evaluates how well the brand connects with audience needs, trends, and category dynamics.
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Audience expectations
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Industry shifts
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Product/market fit
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Category saturation
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Brand elasticity
3. Analyze Positioning Clarity
Measures how clearly the brand is positioned in relation to competitors and perceived by the market.
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Positioning statement
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Category definition
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Competitive mapping
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Differentiators
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Audience perception
4. Audit Communication Consistency
Examines whether the brand voice, messaging, and narratives are aligned across all channels.
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Key messages
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Tone of voice
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Tagline usage
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Content themes
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Messaging hierarchy
5. Evaluate Internal Alignment
Looks inward to ensure team members, leaders, and departments understand and apply the brand coherently.
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Brand training
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Employee adoption
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Cultural alignment
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Leadership clarity
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Internal narratives
